The 2025 Lincoln Nautilus Price Story
The official build-and-price sites are still being updated, but dealers are already posting factory figures. According to Lincoln of Lafayette, the entry-level 2025 Nautilus Premierestarts at $51,890 MSRP, the mid-level Reserve opens at $61,110, and the indulgent Black Label rings in at $75,050.
*MSRP excludes destination ($1,395), tax, title, and license.
Lincoln stunned shoppers by redesigning the Nautilus for 2024 and then revising the price chart again for 2025. Dealers say the changes are minor (a new Whisper Blue Metallic paint, plus a fresh Smoked Truffle interior), but the factory window sticker is roughly $1,000 higher across comparable trims.
CarPro’s first drive of a Reserve model details how quickly options inflate the sticker.
| Popular Extra | 2025 Cost | Notes |
|---|---|---|
| Jet Appearance Pkg | $3,000 | Black roof, dark grille, 22-in wheels |
| Hybrid Powertrain | $1,500 | 310 hp, ~30 mpg combined |
| Illumination Pkg | $950 | Animated welcome/farewell lighting |
| Tow Prep Pkg | $650 | 4-pin & 7-pin wiring, upgraded cooling |
Hybrid vs. Gas: Does Electrification Pay?
Joe Rizza Lincoln reminds buyers that a 2.0-L turbo hybrid produces 310 horsepower and is rated around 30 mpg combined—roughly 9 mpg better than the standard engine. With the hybrid up-charge set at $1,500, payback happens in about three years for drivers logging 15,000 miles annually (assuming premium fuel at $4.50/gal and 9-mpg savings).
What Buyers Are Actually Paying
Factory MSRPs tell only half the story. On LincolnForums, early adopters share real-world numbers that undercut sticker by several thousand dollars:
| Forum Handle | Model & Trim | Region | Drive-Away Price | Notable Incentives |
|---|---|---|---|---|
| ThreadStarter | 2025 Hybrid Reserve II | Charlotte, NC | $57,773 before TTL | Smile discount + $2,000 Conquest |
| Anonymous | 2025 Hybrid Reserve II | Charlotte, NC | paying $62,000 out-the-door | Same incentives, more dealer add-ons |
| Tatiana | 2025 Hybrid Reserve III | Pacific NW | $70,988 OTD | Extended service contracts |
| BEVO2024 | 2024 Reserve III Hybrid | Texas | $63,100 + TTL | $12K dealer discount due to allocation mix-up |
Early feedback suggests 2025 buyers are landing 3-8 percent under MSRP, provided they qualify for conquest cash or trade bonuses.
Regional Inventory Snapshot
Dealers list “ask” prices that sometimes undercut factory stickers. State College Lincoln currently shows in-stock 2025 Premiers and Reserves ranging from $52,895 to $67,160. Meanwhile, Chicago-area Buss Lincoln reminds shoppers that online prices exclude tax, title, and license fees, a detail that can add $3,000-$5,000 to the drive-away cost depending on local rates.
The Ride-Quality Trade-Off: 21- vs. 22-Inch Wheels
One recurring theme on the forums is wheel size. Owners say the stylish Jet Package’s 22-inchers look stunning but feel harsher and noisier than 21-inch wheels. A few have negotiated swaps for the smaller wheels, often saving on tire replacement down the road.
The Bottom Line
• Premiere: budget for roughly $55K out the door in most states.
• Reserve: plan on $65K-$70K depending on options and hybrid uptake.
• Black Label: expect $80K once you add destination, taxes, and a couple of indulgences.
Incentives remain fluid—conquest cash, loyalty bonuses, or dealer-specific “smile” discounts can swing totals by $2,000-$4,000. For buyers who value hands-free BlueCruise, Google-powered infotainment, and an interior that can literally spritz Violet Cashmere, the 2025 Nautilus is priced to compete with German rivals yet remains open to negotiation—if you know where to point your compass.
The content provided on our blog site traverses numerous categories, offering readers valuable and practical information. Readers can use the editorial team’s research and data to gain more insights into their topics of interest. However, they are requested not to treat the articles as conclusive. The website team cannot be held responsible for differences in data or inaccuracies found across other platforms. Please also note that the site might also miss out on various schemes and offers available that the readers may find more beneficial than the ones we cover.