2025 Lincoln Nautilus Price

The entry-level Premiere trim opens at $51,890, while stepping up to a Reserve raises the sticker to $61,110. At the top of the range, the Black Label starts at $75,050 before options.

How Options Move the Needle

Lincoln’s bundled equipment groups mean you can climb quickly from MSRP to transaction price:

• A Jet Appearance Package adds 22-inch wheels and body-color lower cladding, pushing the Reserve’s sticker several thousand higher; Car and Driver notes that this package can lift a Reserve past $70K when combined with other tech goodies and that the Black Label “starts around $75,845, with options pushing it above $80,000.” The statement that the Black Label can crest $80K comes straight from Car and Driver’s pricing breakdown.

• CarPro’s reviewer drove a Reserve 2.0T whose base price was listed at $61,010 but rang up a $70,810 window sticker once the Jet Appearance Package, BlueCruise subscription, 24-way seats, and “Digital Scent” were tacked on.

Hybrid Premium Explained

Lincoln charges roughly $2,500–$3,000 over the 2.0-liter turbo for the 310-hp hybrid. A southeast-region buyer on LincolnForums reported a Reserve II Hybrid with an $64,355 MSRP. After negotiations, incentives, and fees, their out-the-door price landed at $62,000—evidence that hybrid buyers can still score 5–8 percent off sticker.

Real-World Transaction Prices

Forum posts and dealer paperwork provide the clearest picture of what buyers actually pay:

One owner summarized that swapping 22-inch wheels for 21s significantly improved ride quality, an insight that surfaced during the same forum discussion on negotiated prices and wheel choices.

Incentives, Rebates, and Dealer Programs

Dealers frequently layer factory cash with their own perks:

• St. Louis-based Dave Sinclair Lincoln advertises base Nautilus pricing “starting at $44,090”—a figure for remaining 2024 stock—and promotes its “Warranty Forever” lifetime powertrain coverage; see the dealer’s pricing disclaimer and programs.

• Regional “Employee Pricing for All” events (used on the $70,988 deal above) typically mirror Ford’s A-plan, slicing 5–10 percent off MSRP without haggling.

• Conquest or loyalty cash of $1,000–$1,500 is common when switching from a competing luxury brand.

Cost-of-Ownership Basics

Warranty is unchanged from 2024: Lincoln provides a 4-year/50,000-mile basic term and a 6-year/70,000-mile powertrain plan—benefits highlighted in Car and Driver’s spec sheet. Complimentary scheduled maintenance lasts four years (longer for Black Label), and roadside assistance has no mileage cap.

Negotiation Checklist

1. Build your target vehicle on Lincoln’s site, then compare your build sheet to dealer inventory.
2. Ask for invoice or A-plan pricing; multiple forum users confirmed 5–8 percent discounts with minimal pushback.
3. Stack incentives: conquest/loyalty, financing rebates, and regional bonus cash.
4. Evaluate wheel packages—several owners swapped 22-inch for 21-inch rims because the larger wheels added tire noise and ride harshness.
5. Consider dealer value-adds (lifetime powertrain, prepaid maintenance) only if they offset any ADM (Added Dealer Mark-up).

Takeaways

• Expect to pay low-$50Ks for a lightly optioned Premiere, low-$60Ks for most Reserves, and mid-$70Ks for a Black Label before extras.
• Real-world discounts of 5–10 percent below MSRP are already appearing, even on 2025 hybrids.
• Option packages—especially Jet Appearance, 24-way seats, and Revel Ultima audio—can balloon the price by $7–10K.
• Shopping dealer events like Employee Pricing and leveraging conquest cash remain the fastest ways to land a competitive deal.

Armed with these numbers and tactics, you can walk into any Lincoln showroom knowing exactly what the 2025 Nautilus should cost—no surprises, no guesswork, just a price that makes sense.