2025 Lincoln Nautilus Price & Buying Guide

The second model year after a full redesign, the 2025 Lincoln Nautilus carries over the dramatic styling, wrap-around 48-inch display, and BlueCruise hands-free driving tech that debuted for 2024. What’s changed most is availability: dealer allocations are improving, real-world discounts are surfacing, and a hybrid powertrain can now be ordered across more trims. If you’re trying to decide what you should actually pay, start here.

The three-trim walk is confirmed by Lincoln of Lafayette, which notes that thePremiere trimbegins at $51,890 MSRPand climbs to $75,050 for the Black Label.

Sticker price is only half the story. Forum users and early shoppers are already reporting meaningful discounts:

Enthusiasts on LincolnForums share that a member in the Southeast purchased a 2025 Reserve II Hybrid for $58,840 after negotiating below MSRP and stacking a conquest rebate, describing the deal in detail on a thread titled What Did You Pay for Your New Lincoln Nautilus? . The user explained that the transaction ultimately came to $62,000 O-T-D because taxes and an $899 doc fee were added, but the effort still produced meaningful savings compared with list price. You’ll find the full breakdown where they discuss how the dealer “negotiated price of $58,840” on a $64,355 sticker.

Gas vs. Hybrid: Price Differences

Lincoln charges a premium for the 310-hp hybrid powertrain. While the brand hasn’t published the exact up-charge by trim, dealer order guides indicate roughly $1,500–$1,900 on identical equipment groups. The CarPro road test of a Reserve AWD turbo-four rang up at $70,810 MSRP; choosing the same spec with the hybrid would push the window sticker closer to $72,500. Reviewer Jerry Reynolds praised the luxury and technology of the example he tested, noting that the fully equipped vehicle carried “an MSRP of $70,810” in his review of the two-row SUV. You can see his impression and the price tag called out when he says the Nautilus he drove had a MSRP of $70,810.

Key Package Costs to Budget For

Lincoln groups its options into “Signature Equipment” bundles. Because every dealer orders differently, ask to see the invoice to verify which package is included.

• Jet Appearance Package (blacked-out trim, 22-in. wheels): ~$3,000
• Luxury Package (Revel Ultima 3D, heated rear seats, Digital Scent): ~$5,000
• Tow Package (AWD only, 1,750 lb rating): $895
• BlueCruise Activation (Premiere beyond 4-year trial): $800 / 3 yrs

Forum feedback warns that the Jet Package’s 22-inch wheels noticeably firm up the ride. One owner reported that after taking delivery he had the dealer switch to 21-inch wheels because the 22s “compromise comfort,” and said the swap left him happier with road noise and ride quality. He detailed the change when discussing how the larger wheels “worsened ride quality with the 22-inch wheels” on his brand‐new vehicle.

Destination, Fees & Dealer Policies

Every 2025 Nautilus includes a $1,595 destination charge. Typical doc fees run $150–$900 depending on state law. Dealers may also add VIN-etch or paint-protection add-ons—negotiate these. Dave Sinclair Lincoln in St. Louis explicitly warns that online prices “do not include taxes, title, and license fees,” adding that special-ordered vehicles not in stock are usually “fulfilled within a week.”

Lease & Finance Snapshot

• Lincoln typically subvents 36/10 k leases; expect a residual around 55 % on Premiere, 52 % on Reserve.
• Conquest rebates ($1,000–$2,000) and A-Plan pricing can stack with APR/lease offers.

Always request the buy rate from Lincoln Automotive Financial Services and ensure the dealer hasn’t marked it up.

Warranty & Cost of Ownership

The Nautilus includes a four-year/50,000-mile bumper-to-bumper and six-year/70,000-mile powertrain warranty. If you choose the hybrid, Lincoln provides an eight-year/100,000-mile hybrid component warranty, a benefit reiterated when Car and Driver notes the hybrid “comes with an eight-year or 100,000-mile hybrid component warranty.”

Dealers like Dave Sinclair sweeten the pot with “Warranty Forever,” their lifetime powertrain protection that applies at no cost to buyers, a policy explained on their site when they describe the exclusive ‘Warranty Forever’ program.

How to Get the Best Deal

1. Order vs. Lot Stock – Ordering lets you skip unwanted packages (especially pricey 22-in. wheels) and often qualifies for additional bonus cash once the vehicle arrives.
2. Leverage Conquest & Private Offers – Bring proof of a non-Ford/Lincoln registration to qualify.
3. Cross-Shop Multiple Dealers – Inventory is sourced from China, so allocations can vary; some dealers will discount to move vehicles before month-end.
4. Don’t Overpay for Add-Ons – GAP, wheel, and service contracts can be purchased later or negotiated well below MSRP.
5. Remember the Total Cost – Tax, title, destination, and doc fees easily add $4,000+ to the window sticker; insist on a printed “out-the-door” quote.

Bottom Line

A realistic transaction target for a 2025 Nautilus Premiere is $2,000–$3,000 below MSRP, while Reserve and Black Label buyers should aim for $4,000–$6,000 off sticker—especially on hybrids that carry extra margin. Armed with the pricing intel above, you can enjoy Lincoln’s signature quiet-flight luxury without paying sky-high launch-year premiums.