2025 Lincoln Nautilus Price: A Narrative Comparison

Lincoln of Lafayette lays it out most succinctly, noting that “Premiere starts at $51,890 MSRP, Reserve at $61,110 MSRP, and Lincoln Black Label at $75,050 MSRP”—a phrase we’ve captured straight from their site so you can see the numbers in context.

Dealer-Quoted Pricing: Why Location Still Matters

Even though MSRP is fixed, transaction prices differ. State College Lincoln in Pennsylvania lists three in-stock examples ranging from $60,990 to $67,160, illustrating how equipment groups and minor fees change the bottom line. You can verify those live listings where the store says some SUVs “range include $60,990, $66,340, or $67,160 depending on configurations.”

By contrast, the Louisiana dealer highlights that every 2025 model is “available for custom pre-order,” making the $51,790–$74,950 spread more theoretical until cars arrive on the lot. Their price statement—“Premiere: $51,790 … Black Label: $74,950”—is embedded in the phrase you can check directly.

Options & Packages: The $3,000 Jet Appearance Example

Options alter the math quickly. CarPro’s Reserve test vehicle illustrates the jump:

The journalist notes that a Jet Appearance Package ($3,000) plus a Reserve III group ($4,455) pushed his build to $70,810—roughly $9,800 above the Reserve base. You’ll spot that claim inside CarPro’s review where the SUV is praised as “simply beautiful,” and the dollar amounts are quoted verbatim in the sentence we’ve linked for transparency.

Put differently, the same $61K Reserve could crest $70K with roughly two option boxes.

Gas vs. Hybrid: Does Powertrain Change MSRP?

Lincoln treats the hybrid as an option rather than a fourth trim. CarPro confirms that “a hybrid option … is available for $1,500 more,” wording you can see here. In other words:

• Premiere Hybrid ≈ $53,390
• Reserve Hybrid ≈ $62,610
• Black Label Hybrid ≈ $76,550

Because the hybrid also comes with a different transmission (CVT) and promises up to a 30-mpg combined rating, buyers weighing fuel savings against the $1,500 upcharge have a straightforward ROI calculation.

Comparing 2025 to 2024: A Narrow Price Creep

While 2024 Nautilus inventory was limited, preliminary dealer chatter shows 2025 pricing stayed within a thousand dollars of last year, suggesting Lincoln wants stability rather than a big markup. Buss Lincoln, for example, focuses more on added tech—BlueCruise, a panoramic display, and in-cabin scent cartridges —than on price hikes, noting that the SUV’s “hybrid powertrain with a 310-total system horsepower” headline is unchanged; the claim sits inside the sentence you can double-check here.

How the Nautilus Stacks Up in Segment Value

Joe Rizza Lincoln reminds shoppers that the 2025 model “won MotorTrend’s 2025 SUV of the Year”—a bragging right you can read in full. When a mid-size luxury SUV carries trophy credentials and starts in the low-$50Ks, competitors such as the Lexus RX and BMW X5 often need options or discounts to match feature-for-feature value.

Key Takeaways

• Base MSRP hovers around $51,8–$52 K for Premiere, $61 K for Reserve, and $75 K for Black Label.
• The hybrid powertrain is a simple $1,500 line item rather than a separate trim.
• Well-equipped Reserves land in the high-$60Ks to low-$70Ks; maxed-out Black Labels can exceed $80K with heavy personalization.
• Minor regional spreads exist, but the real swing factor is options—not geography.
• Awards, hands-free BlueCruise, and a 48-inch dash display bolster value against similarly priced rivals.

For shoppers eyeing a luxury SUV that blends advanced tech with a predictable, transparent pricing model, the 2025 Lincoln Nautilus makes a persuasive, dollars-and-sense argument.