2025 KIA TASMAN: KIA’S BOLD FIRST STEP INTO THE GLOBAL PICKUP SEGMENT

The Kia Tasman arrives as Kia’s first-ever entry into the pickup space, engineered on a body-on-frame platform that positions it squarely against stalwarts such as the Ford Ranger and Toyota HiLux. Revealed simultaneously in Jeddah, Saudi Arabia, and Hobart, Tasmania, the truck’s name honors the Tasman Sea, underlining its Antipodean focus—a fact confirmed when Kia described the Tasman as its“most Australian-developed vehicle yet,”gathering feedback from thousands of regional clinics andover 18,000 quality testsduring a four-year gestation period“most Australian-developed vehicle yet”.

Kia’s “Opposites United” ethos manifests in the Tasman’s upright stance,vertical headlight signatures, and a stamped tailgate logothat doubles as a handle—visual cues aimed at blending SUV elegance with rugged ute practicalityvertical headlight signatures.

Exterior Dimensions & Bed Geometry

At 5,410 mm in length (213 in), 1,930 mm in width, and up to 1,920 mm in height, the Tasman is longer than a Ranger yet easier to garage than a full-size American truck 5,410 mm in length. The bed measures 1,512 mm long and 1,572 mm wide, swallowing an Aussie pallet with room to spare; total cargo volume is 1,173 L bed measures 1,512 mm.

Powertrains and Performance

Buyers can choose between a torquey 2.2-L turbodiesel and a punchy 2.5-L turbo-petrol, each paired with either a 6-speed manual or 8-speed automatic. In global guise the diesel delivers 207 hp, while the petrol churns out 277 hp and sprints to 100 km/h in 8.5 s 277 hp and sprints. Australian-spec models are tuned to 154 kW/440 Nm to match local taxation and fuel-quality rules 154 kW/440 Nm.

Table 1 Engine & Capability Snapshot

Engine Output Gearbox 0-100 km/h Towing (braked) Payload
2.5 L Turbo-Petrol I4 277 hp / 8-spd auto 8-speed AT only 8.5 s 3,500 kg (7,716 lb) 1,195 kg*
2.2 L Turbo-Diesel I4 (global) 207 hp / 6-MT or 8-AT 6-MT or 8-AT 10.4 s 3,500 kg 1,195 kg*
2.2 L Turbo-Diesel I4 (AU) 154 kW / 440 Nm 8-speed AT n/a 3,500 kg 1,145 kg

*Global maximum in 2WD configuration payload 1,145 kg.

Chassis, Suspension & Off-Road Tech

A double-wishbone front and live-axle leaf-spring rear setup is augmented by Kia’s Sensitive Damper Control and Hydraulic Rebound Stop to tame washboard roads Sensitive Damper Control. Four-wheel-drive variants incorporate XTREK low-speed cruise control and an electronic locking rear diff for gnarlier tracks, while a Ground View Monitor streams terrain video to the infotainment screen to spot hidden stumps Ground View Monitor.

Interior: Triple Screens & Mobile Office

Slide inside and a 12.3-in digital cluster, 12.3-in infotainment, and 5-in climate display dominate a dash trimmed in recycled materials triple-screen layout. Kia even turned the center console into a fold-out desk so tradies can sign invoices on site or families can picnic during road-trip breaks fold-out desk. Dual wireless chargers, a Harman Kardon eight-speaker system, and OTA software updates future-proof the cabin Harman Kardon eight-speaker.

Room to Stretch

Thanks to the class-leading second-row footprint, adults enjoy up to 940 mm of legroom with reclining seatbacks that tilt 30°, mirroring the relaxation angle of Kia’s largest SUVs reclining seatbacks that tilt 30°.

Trim Walk & Pricing (Australia)

Kia anticipates that fleet-minded buyers will favor the workhorse S, SX, and SX+ grades, which start at AUD 38,010 drive-away and still pack twin 12.3-in screens and adaptive cruise AUD 38,010 drive-away. At the other end, the XPro 4×4 commands AUD 77,990 and scores all-terrain tires, 800-mm wading depth, and 252-mm ground clearance 800-mm wading depth.

Market Roll-Out & the Chicken-Tax Question

The Tasman will launch first in South Korea, then Australia, Africa, West Asia, and New Zealand during 2025; Kia says a U.S. launch is unlikely unless local production sidesteps the 25 % pickup tariff U.S. launch is unlikely. In Australia, Kia aims for 20,000 annual sales, enough to vault the brand past Mazda and challenge Ford for second place market-wide 20,000 annual sales.

Table 2 Key Milestones & Markets

Date Event Region
Oct 29 2024 Global reveal (Jeddah & Hobart) Saudi Arabia / Australia
Apr 17 2025 Sales open Australia & New Zealand
Jul 2025 First customer deliveries Australia
Aug 2025 Launch in Brunei Brunei
H2 2025 Middle-East & Africa rollout Multiple
TBA Potential EV sibling for U.S. North America

Why the Tasman Matters

Kia took the long route—four years of testing, dozens of design clinics, and 20 initial styling concepts whittled to three full-scale models—to get its first pickup right 20 initial styling concepts. The result is a truck that blends SUV-like refinement with real workhorse chops: 3.5-tonne towing, pallet-wide bed, and a cabin that doubles as a mobile office. If Kia achieves its sales targets, the Tasman could reshape Australia’s ute hierarchy and bolster Kia’s reputation for daring to disrupt established segments.

Closing Thoughts

The 2025 Kia Tasman isn’t merely an SUV with a tub; it’s a purpose-built vehicle that carries heavy loads, crawls over rocks, and still pampers occupants with more tech than many luxury sedans. For markets starved of diversity in the dual-cab space, Kia’s freshman effort reads like anything but a rookie play.

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